with bella bliss, every stitch has a story. 

About Us

Born in the heart of thoroughbred country, bella bliss® creates heirloom-quality pieces for the most discerning clientele. From retro-inspired prints to handmade knits and separates, we design collections that allow your children to play freely and express themselves with style and elegance.

We source only the finest fabrics, including Peruvian Pima cotton, to keep your child feeling comfortable and looking smart. We understand that parents are busy, which is why almost every piece is machine washable unless otherwise noted. And because we create our own distinctive prints and timeless designs, you will only find them here.

Curated pieces designed to make memories…with bella bliss®, every stitch has a story!

Our Story Begins

bella bliss® was founded in 1999 with a mission to empower Peruvian women by enabling them to work from home. We first became famous for our signature sweaters, which were originally designed so that each crochet applique could be made individually. 

Each sweater was hand-loomed and carefully crafted in family-owned workshops. Over the years we have expanded our collection beyond sweaters and knits, but our love for that original, authentic process remains.  

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The Journey Continues

We continue to work with mills throughout Europe, Asia, and South America to create one-of-a kind pieces with handmade touches, while staying current with the fashion trends of modern childhood. We are working hard on exciting collaborations with some of the top designers in the world, bringing new dimension to our collections.

In addition to our classic catalog, we are evolving with our communication technology, our website, and social media accounts to bring the very best to our customers, quickly and conveniently, year after year. And for those who crave the personalized touch of in-person shopping, bella bliss is available at over 200 boutiques nationwide.

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Meet the Team


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